Why Digital Marketing is more essential than ever before | Marketing during COVID-19
2020 hasn’t been the easiest year for most businesses. We’ve been faced with unprecedented times, and are having to adapt to a new normal. With the daily increase of cases, and the talks of a second lockdown looming, digital marketing is more essential than ever before for your SMB. Just because the world has slowed down, doesn’t mean you have to. With more people than ever turning to social media and fixing their attention online, maybe this is a time for you to focus on your digital presence and grow as a business online. Here are a few tips to consider for your digital marketing strategy during Covid19.
- Digital Presence
- Local SEO
- Evaluate business
Building a sense of community within your business is vital. As we’re all going through the same situation, interact and engage with your audience more and help out where you can. You want to become a trusted and loyal brand. Use this valuable time to build relationships with your customers. Now is the time to stand out and show you’re a caring and thoughtful business. Use social media to show the good deeds which you’re doing during this challenging and unknown time.
Continue to focus on optimising your website and content daily. There has been a huge increase in website traffic since covid19, therefore you want to keep up to date so you don’t fall behind your competition! Find out the latest SEO strategies and digital marketing tricks that are getting businesses to the top and implement them. Don’t let covid stop you from achieving a visible online presence.
Who doesn’t love a discount code? What better way to draw in your customers during a time like this than a special offer! Advertising offers for your audience is a great way to help out and maintain customers, whilst providing continuous revenue for your business. In addition to this, it’s an incentive for your customers to purchase from you. Use your social media platforms to keep your audience up to date on your latest offers and deals!
With everyone staying close to home, make sure you’re getting the most out of your business locally. People are looking for convenience and so what better time to help out with your locals? Make sure you are using the right keywords which fit your local area. This will help your business to be discovered locally if it isn’t already.
When you buying a product or service, you want to make sure you’re getting the most out of your money, and with consumers constantly using the internet, it’s more important than ever to make sure you have great reviews from customers. When people are considering a product or service, there’s no doubt it that they will research social media pages, websites, and more – so make sure you have plenty of great feedback from previous customers. Start by implementing star ratings in emails once a purchase is made, or posting on social media asking for feedback. Make it easily accessible for people to leave reviews otherwise, they might not bother.
Due to the strict guidelines and restrictions, we have been under that past few months, it has freed up a lot of time in our schedules. Why not spend some of this time overlooking your digital marketing and assess what you can improve on? Can you make your social media posts more creative? Does your website need a refresh? Can you revisit your content creation and start producing videos? This can be quite a time-consuming procedure, therefore there’s no better time to look over your online presence and see what boxes you are and aren’t ticking.
Don’t let covid19 bring you down as a business! Use this time effectively and establish your strengths and weaknesses to grow your business – there’s no better time than the present! Visit bizengine.co.uk and see how our expertise can assist you in improving your digital presence and expanding your business. We’re here to help you get through these unprecedented times!
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