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Common Business Start-up Mistakes  

No Plan

common mistake business owner tends to make is not having a thorough plan. Whenever you’re starting up a business, it’s crucial to have a business plan laid out to help you clearly understand your aims and objectives, your target audience, keep you focused throughoutand know exactly what’s planned for your business. You must plan a business plan, marketing plan, and financial plan. 

Not setting goals

It’s important for businesses to set out both long-term and short-term goals to achieve. Goals will give you direction when you start your business and give you targets to aim towards. You can outline steps that will help you get to them. You can monitor them often to keep track of how your business is doing and identify the ways that may need improving on.  

Undervaluing product or service 

Never undervalue a product or service! This tends to happen as businesses may be starting up for the first time and lack confidence in their ability. Recovering from this is very time-consuming therefore you must thoroughly research the market price for your product or service.  

Avoiding New Tech

New technology is constantly evolving! Although it can be time-consuming getting to know a new product, or it has a costly price, technology holds endless opportunities for your business. Get to grips with new technology and it’s guaranteed to benefit your business! 

No Marketing

Marketing is essential for any business whether it’s small or big. A common mistake businesses make is that the customers will find you. However, without any noise about your business, how are your customers going to find you? Invest in a marketing plan and make your business the goto business in your industry. 

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Not knowing Target Audience 

There’s no point selling a product or service without understanding who your target audience is. One of the first things you should do before anything is clearly outlined who your product or service is targeting. Create a buyer persona of an ideal customer stating who they are and where you can find them. This will help you stay on track and you will be able to market your product or service in the right places. Ensuring you’ve completed this time will save you lots of time and money! Don’t waste your time marketing your product or service in the wrong place.  

Overspending and Underspending

It’s important to put together a business budget so your business doesn’t overspend nor underspend. You need to find the balance between your spending to ensure you’re getting quality equipment, goods, etc, however ensuring you’re not overspending. Thoroughly research beforehand and find out exactly what it is you need and look for affordable yet sustainable options.  

Not making a Commitment

Business owners must be able to make a commitment! When you’re running a business, you need to be aware that you’re going to have to make sacrifices, but plenty of time in, and face plenty of challenges. Running a business isn’t easy, therefore it’s important to make sure you’re capable and fully aware of what you’re getting yourself into.  

Hire the wrong Staff

When people start up a business, they want to get the ball rolling immediately and rush into decisions. It’s important to take your time and not rush into a decision for the sake of it, especially when recruiting staff. Staff is a crucial element to the success of your business. If you have an underperforming staff, it will reflect on your business. When you’re recruiting staff, make sure you pick the perfect and most suited candidate for the position available.  

Not Analysing Data

For any business, it’s important to analyse data regularly to ensure you’re on track, and to identify any areas that may need improving. There are always areas in your business that may not be performing as well as others, so make sure you continuously analysing how your business is doing and implement strategies in places that need working on. 


No business is ever perfect! There are always mistakes made when starting up a business, but this allows you to learn and improve your business. Take on board these important points when you’re starting up a new business venture and you will be heading towards success!  


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